To quote myself (many examples don't really fit into one comment):
> Also, it seems that in several European languages, "assembler" is the proper term in general when referring to the language itself.
>> Do you have any examples of which European languages? I think that is an interesting point.

Well, you can for example go to <a href="http://en.wikipedia.org/wiki/Assembler_language">wikipedia (assembly language)</a>, and see for yourself:

* <a href="http://bs.wikipedia.org/wiki/Assembler">http://bs.wikipedia.org/wiki/**Assembler**</a>
* <a href="http://de.wikipedia.org/wiki/Assemblersprache">http://de.wikipedia.org/wiki/**Assembler**sprache</a>
* <a href="http://da.wikipedia.org/wiki/Assemblersprog">http://da.wikipedia.org/wiki/**Assembler**sprog</a>
* <a href="http://et.wikipedia.org/wiki/Assemblerkeel">http://et.wikipedia.org/wiki/**Assembler**keel</a>
* <a href="http://nl.wikipedia.org/wiki/Assembler">http://nl.wikipedia.org/wiki/**Assemble**r</a>
* <a href="http://no.wikipedia.org/wiki/Assembler">http://no.wikipedia.org/wiki/**Assembler**</a>

In many other languages, the terminology is close enough and uses only minor variations of the English term "assembler":

* <a href="http://hr.wikipedia.org/wiki/Asemblerski_jezik">http://hr.wikipedia.org/wiki/Asemblerski_jezik</a>
* <a href="http://ca.wikipedia.org/wiki/Llenguatge_assemblador">http://ca.wikipedia.org/wiki/Llenguatge_assemblador</a>
* <a href="http://es.wikipedia.org/wiki/Lenguaje_ensamblador">http://es.wikipedia.org/wiki/Lenguaje_ensamblador</a>
* <a href="http://eo.wikipedia.org/wiki/Asembla_lingvo">http://eo.wikipedia.org/wiki/Asembla_lingvo</a>
* <a href="http://fr.wikipedia.org/wiki/Assembleur">http://fr.wikipedia.org/wiki/Assembleur</a>
* <a href="http://lv.wikipedia.org/wiki/Asamblervaloda">http://lv.wikipedia.org/wiki/Asamblervaloda</a>
* <a href="http://lt.wikipedia.org/wiki/Asemblerio_kalba">http://lt.wikipedia.org/wiki/Asemblerio_kalba</a>
* <a href="http://pl.wikipedia.org/wiki/Asembler">http://pl.wikipedia.org/wiki/Asembler</a>
* <a href="http://ro.wikipedia.org/wiki/Limbaj_de_asamblare">http://ro.wikipedia.org/wiki/Limbaj_de_asamblare</a>
* <a href="http://sh.wikipedia.org/wiki/Asemblerski_jezik">http://sh.wikipedia.org/wiki/Asemblerski_jezik</a>
* <a href="http://sv.wikipedia.org/wiki/Assembler">http://sv.wikipedia.org/wiki/Assembler</a>