<?php
        $room= <<<EOF
<script type="text/javascript" charset="utf-8">
test;
            </script>
EOF;

echo "<li style=\"text-align: center;\"><img src=\"example.com\" width=\"264\" height=\"198\" alt=\"\" /> $room</li>";

<li style="text-align: center;"><img src="example.com" width="264" height="198" alt="" /> <script type="text/javascript" charset="utf-8">
test;
            </script></li>