<?php
$xml = <<< XML
<?xml version="1.0" encoding="UTF-8" ?>
<RESPONSE>
<MULTIPLE>
<SINGLE>
<KEY name="id">
<VALUE>1</VALUE>
</KEY>
<KEY name="username">
<VALUE>guest</VALUE>
</KEY>
<KEY name="firstname">
<VALUE>Guest user</VALUE>
</KEY>
</SINGLE>
</MULTIPLE>
</RESPONSE>
XML;
$keys = simplexml_load_string($xml);
echo current($keys->xpath('//KEY[@name="username"]/VALUE'));